A 1990s St Ivel Fiendish Feet advertisement turns a family fridge into a comic-strip playground, where monster-faced yoghurt pots play tricks on the other food.
A fridge full of characters
The yoghurt pots become the cast of the advert: little feet, fangs and expressive faces give each one its own personality. Pink, yellow and blue panels keep the story moving, while the character line-up down the right-hand side makes the packaging part of the entertainment.