This illustrated 1990s WHSmith advertisement invites children to join The Smith Set, a club introduced by five colourful cartoon cats and a collection of membership goodies.
The appeal of a joining pack
The joining pack takes centre stage, with a badge, membership card, stickers, notepaper and a club file that folds out into a poster. Friendly characters, bright colours and a cut-out application form turn the advert into an invitation to collect, write and take part.